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Sunday 6 June 2010

Err, What`s Up Doc??

Dr Martens have been the foundation of almost every important youth movement for the last 40 years. Skinheads, Mods, Punks, Rockers, Goths, Grunge Kids, Riot Grrls, Indie Kids etc etc etc have all worn the 6 hole, 10 hole, 20 hole wonders of British Footwear with pride for decades now but I`m sorry to say that this needs to stop because a new generation of kids are wearing those famous Airwear soles and stomping our streets, only to a different beat .... the FASHIONISTAS!!!!!

Yes that`s right, our favourite British (adopted British anyway, he was German) Doctor, second only to Dr Hilary off the telebox, has been rebranded and remarketed as the `essential` part of every Topshop/Urban Outfitters boy/girl and Vintage shop whore out theres wardrobe!!

I`m not being funny but these kids don`t even where them with any style!! The favoured look is wearing them a size too big with untied laces and skinnier than drainpipes jeans tucked in!! I mean, generations before may also have worn Docs (or Doccers as my Mum used to call them) in this fashion too but at least they probably did it at half the price! Urban Outfitters for example are selling them for around about £89.99!! What hard up fashion minded kids can afford those kind of prices? None, the `fashion moguls` and `experts` don`t want spotty little oiks from broken homes and council estates wearing anything cool, oh no spending Daddies money is in this season and the little `I love live music` and `I love vintage` spoilt little brats are revelling in this! It seems that `youth rebellion` as they`re now tagging the trend, is in now and our beloved Docs are being snapped up!!

Due to the hike in high street store prices online retailers are also jumping on the doccers band wagon however, don`t be fooled into thinking you`ll get a better deal online. Oh no, search for Docs on ebay for example and you will find yourself in the centre of vicious bidding wars with screaming little hoorahs who have the disposable income to be able to afford any price on ebay! In fact, ebay Docs are more sort after as these are `vintage`.

End of the rant, I`m not saying that `this is for the poor` like some class warrior, no I`m really not, it`s just that these shoes and boots were originally intended for and used by the working class as durable footwear not fashion. Have a look at any Postie in your town and you will see the tradition stomping all round your streets as Royal Mail actually issue Dr Martens as standard wear for all staff at sorting offices around the country!

It`s not going to end so to be honest there is no point in this blog but I wanted to vent my anger as a proud Dr Martens wearer, raised in a broken home on a council estate in the North of England who`s Docs are either freebies, hand me downs or rare cheap buys. God Speed You Dr Marten of Munich, you are a true British hero.

Now, here`s some pics - good and bad - enjoy!















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